Jackie Cross


Jackie Cross is Director of Queensland’s biggest outdoor event & festival company Cross Promotions International.


With a background in media & marketing, Jackie sits at the creative head of the Gold Coast based company, that she owns with husband Billy Cross. With entertainment running through their veins, and brands that span 2 continents, Cross’s real passion lies in SE Queensland.


With a reputation that was built on their cultivation of the nightlife landscape of South East Queensland, Cross Promotions stood at the helm of a nightclub empire, with 9 trading clubs in Surfers Paradise. By 2001, the Cross team had managed to reshape the Surfers Paradise nightclub scene with a collection of venues that attracted celebrities and locals alike.


A natural progression ultimately saw an opportunity to establish an outdoor festival market in Queensland. The move into outdoor events saw the Gold Coast play host to one of Australia’s first & biggest outdoor events SummaFieldDayze – a 35,000 strong music festival held on the Broadwater. It was this festival that catapulted the Cross team into luring more events to SE Queensland.


In March 2018, Cross forged a partnership with The Star Entertainment Group, opening the prestigious Nineteen at The Star. A world class rooftop restaurant and lounge bar venue, and hero feature of The Star Gold Coasts redevelopment.


In addition, Jackie Cross owns and runs the most high-profile Australian entertainment act in Las Vegas, Australia’s Thunder from Down Under. This Australian entertainment export has enjoyed 25 years on the Las Vegas strip, and in 2019 MGM Resorts extended their residency in an unprecedented 10-year contract.


Cross currently runs the largest bar operations consultancy in Queensland, specializing in outdoor events and festivals. The current portfolio includes Brisbane RiverStage, The Falls Festival (Byron Bay), Schoolies & Sandtunes. In addition, Cross Promotions consults to V8 Supercars and worked on City of Gold Coasts X-Cat Grand Prix.


Jackie Cross is a member of the National Breast Cancer Foundations Speakers Bureau, and mother to two sons Joshua & Nicholas.